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Redefine the Lines at Performance + Purpose

August 17-19, 2021

The event this year is focused on creating an interactive experience for participants. The conference will include breakout sessions for book signings with speakers, gamification, and TED-talk style sessions to allow attendees to "choose their own adventure" to spice up their Zoom experience and deliver top-notch training to help you expand your book of business.


Dana Perino

Tuesday Keynote

Dana Perino is a revered political commentator and journalist, New York Times best-selling author, and a former White House Press Secretary. She currently co-anchors America’s Newsroom with Bill Hemmer & Dana Perino, and is a co-host on the hit show The Five, both on the Fox News Channel. The Five was an instant hit when it debuted on Fox in July 2011. Since then,  and as it makes its 10th anniversary in July 2021, The Five has consistently ranked one of the most-watched programs in all of cable. Part of an ensemble cast, some viewers have nicknamed Perino “The Voice of Reason” on The Five. A Fox News political commentator, she also appears weekly on other Fox programs and previously served as anchor of The Daily Briefing with Dana Perino.

Dana Perino

Holly Hoffman

Wednesday Keynote

Holly Hoffman was the last remaining member of the Espada Tribe and the last woman standing on Season 21 of CBS’ hit reality show “Survivor Nicaragua”. Through that experience and others throughout her life, Holly was inspired to share her message of survival.

A professional motivational speaker and the author of Your Winner Within and Write Yourself a Note, Holly acknowledges that life is made up of challenges, and we are oftentimes faced with situations that seem insurmountable. But within each of us is an ability to focus our thoughts, emotions, and energy to succeed—if only we have the knowledge, tools, and discipline to do so.

Holly Hoffman

Jason Hewlett

Thursday Keynote

Having delivered thousands of presentations over 2 decades, Jason Hewlett is the only speaker in the world teaching leadership in a performance of uncanny musical and comedy
impressions, utilizing the legends of stage.

“The Promise” is a keynote speech that feels like a show, with proven processes and immediately implementable takeaways to
transform your business and leadership skills.

Jason is the author of the Facebook post entitled, “I Saw My Wife at Target Today”, which has been seen by more than 100 million people. A recent, and one of the youngest inductees in the prestigious Speaker Hall of Fame, his talks inspire leadership from the perspective of a Promise, while giving attendees an engaging, entertaining, and educational experience all in one.

Jason Hewlett

New Breakout Tracks for 2021

Sales & Prospecting Track

Want the "Secret Sauce" on achieving success in the industry? Tune into this track for some great ideas to implement right away.

Practice Management Track

Hear from our experts on their top practice management tips.


Learn about the latest technology trends and insights to accelerate your career.

Advanced Planning Track

Do you work in advanced markets? Are you looking to grow your business into these markets? Join this track to learn more about the latest advanced planning resources and information.